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Mobil Distributor
Image
Guidelines.
The ExxonMobil commitment to quality
and service calls for a high-impact, easily
recognizable image. That image is conveyed most
visibly by the retail distribution system in place
worldwide, Because of the key role the
distribution system plays in the projection of the
elements that make up the Exxon and Mobil images,
great care has been taken to design an
identification system that consistently reflects
the quality of the underlying organization.
A variety of alternatives exist for
displaying the Mobil trademark which include, but
are not limited to, high-rise signs, freestanding
ID signs, and ground-level signs. Three preferred
sign system used to display the trademark on the
street is the single-pole system. This system
displays an internally illuminated Mobil emblem,
price module, and ancillary module (which identify
the ancillary businesses conducted at the site).
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