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Marathon Image
2000
Marathon's desire to strengthen its
brand can only be accomplished by the proper
visualization communication of Marathon's image
and name to the public. Marathon has adopted and
orderly system for using their logo and colors
that clearly identify Marathon brand stations.
The "Image 2000" was designed to improve
on certain key elements that consumers look for
when making a decision on where to purchase
gasoline. (i,e., Cleanliness, Brightness and a
Modern Look). You have the option of choosing from
several different levels of image for your
location. You can install both the dispenser
cladding and column cladding and paint the
building for the full "Image 2000" impact or you
can choose either the dispenser only cladding, or
the column only cladding. The basic look does not
include any cladding.
By everyone
following the same guidlines, we will have a
stronger identity that will benefit all Marathon
branded stations. |
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