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Branded
for Success
CITGO is the only supplier that's 100
percent dedicated to the independent distributor
class of trade. So if you don't succeed, CITGO
doesn't succeed. And unlike other brands, CITGO
believes no one knows your customers, your market
or your needs like you do. That's why CITGO is the
only brand that offers you the flexibility to
leverage a nationally known brand while
maintaining your individual way of doing business.
And CITGO backs it up with a wide variety
of branding allowance programs.
Our
cost-effective branding package appeals to
retailers for many reasons:
CITGO's
branding package gives any location a distinctive
look that's consistent with CITGO's image clean,
crisp and modern. CITGO's business partners are
surprised at how easy it is to adapt retail stores
to the CITGO standards. For new locations, the
unique CITGO AMERISTOREÆ design is the answer.
Marketers who have built a CITGO AMERISTORE are
benefiting from giving their CITGO that
all-American, hometown feel. One bad experience
can change a consumer's perception of CITGO
forever. This is addressed through our Image Value
Program. CITGO protects against poor image and
cleanliness by surveying every location once a
year. CITGO also offers some of the best
competitive branding allowance programs in the
industry. Your image is our image. Texor and CITGO
is ready to help you keep things comfortable and
consistent
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