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Good Looks Translate to
Great
Sales
If what you're looking for is more
sales, look no further than the CITGO
AMERISTORE Program. The bright clean, good looks
and consumer-tested design of this classic
all-American facility, inside and out are proven
winners when it comes to attracting new and loyal
customers. Beyond what consumer testing has
revealed, the testimonials from marketers who have
built a CITGO AMERISTORE reinforce the sure-fire
boost the program brings to the bottom line in
terms of increased customer loyalty and volume.
Since 1988, the CITGO AMERISTORE has
demonstrated to marketers throughout the country
that appearance counts. Whether you're building a
new store or upgrading an existing building, the
CITGO AMERISTORE design is a highly affordable
solution that provides a state-of-the-art facility
for customers and employees.
Not only does
the CITGO AMERISTORE feature an easy-to-implement,
affordable interior graphic design package, but it
also comes in a variety of floor plans so you can
select the model that works best for your needs.
Inside
Appeal
While the
patriotic red, white and blue exterior color
scheme is eye-catching and sure to attract
customers, the interior graphics also play a
significant role in making the CITGO AMERISTORE an
excellent choice over the competition. World-class
retail graphics design firm Miller Zell, which
lists on their clientele roster such blue-chip
retail giants as Circuit City and Blockbuster
Video, conducted extensive research and testing of
graphics that would clearly communicate, cross
sell and draw attention. The results are signage
that exudes cleanliness and freshness. When a
consumer panel of heavy users of convenience
stores was asked to rate the store's appearance,
more than 80 percent rated the CITGO AMERISTORE
interior graphics as very good or excellent.
The CITGO Interior Design Package provides
color graphics identifying every key convenience
store sales area imaginable. You can also order a
custom graphic to meet your specific need. In
addition to being attractive and effective, the
graphics are extremely practical being constructed
of highly durable styrene-covered foam core and
printed with UV resistant inks which will provide
years of service,
The CITGO Interior
Graphics system can be used at CITGO AMERISTORE
locations or at any of your existing CITGO branded
locations. Put them up and you'll be amazed at how
your inside sales will climb.
Question - How does it
work?
Answer - CITGO Buying
Group combines the purchasing power of all its
members to negotiate top quality programs with
national vendors and wholesalers. We offer
national pricing and rebates on over 300 products
and services. The rebates offered by these
companies are collected by CITGO Buying Group and
distributed quarterly on Retailers' rebate
checks.
CITGO Buying Group passes along
100% of the rebates collected (less the stated
fees). The CITGO Buying Group membership fee for
Retailers is $125 a quarter. If your net rebates
are less than $250 in a quarter, the membership
fee will be limited to only 50% of that figure.
Additionally, 10% of rebates collected (excluding
cigarette merchandising payments) is deducted from
each rebate check. (The first three months of
enrollment are free of membership fees).
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