TEXOR PETROLEUM COMPANY

4th QUARTER 2007

FUELING PERFORMANCE NEWSLETTER

 

GENERAL INFORMATION

Now that winter is upon us, we need to be reminded to keep snow and ice away from your fill caps.  Also, if your tank lids become dislodged from snow plowing, make sure the lids go back on the proper tank to ensure no cross drops.

 

Look for some exciting new programs from Texor to be rolled out in the 1st quarter of 2008.  We are streamlining some of your day to day operations to help your business run more smoothly.  More details will be sent in January.

 

Texor is pleased to announce the addition of Valero Marketing to our brand offerings.  We look forward to a long standing relationship with one of the world’s largest refiners.

 

As of January 1, 2008 there is a new law on the books in the State of Illinois concerning the Motor Fuels Sales Act and physically disabled customers.

 

A synopsis of the law is this:

 

Any attendant on duty at a gasoline station or service station offering to the public retail sales of motor fuel at both self-service and full service islands shall, upon request, dispense motor fuel for the driver of a car which is parked at a self-service island and displays: registration plates issued to a physically disabled person pursuant to Section 3-609 of such code; or a special decal or device issued pursuant to Section 11-1301.2 of such Code; and shall only charge such driver prices as offered to the general public for motor fuel dispensed at the self-service island.  However, such attendant shall not be required to perform other services which are offered at the full-service island. 

 

The only exception to this law is for locations that are operating on remote control or with a single employee, although the State encourages assistance if feasible.

 

We have the required decals to be posted in a prominent, visible place at your location.  Please call your Texor representative make arrangements to get decals delivered to you.

 

 

CITGO PETROLEUM COMPANY

 

Citgo’s 2008 First Quarter POP program packs a triple wallop in value for the Retailers’.  The comprehensive POP kits will showcase three, distinctive brand-building messages to Citgo customers across our regions.

·        Locally owned and Operated

Each locally owned and operated Citgo location is deeply woven into the fabric of its local community.  Recent proprietary Citgo research indicates that consumers would be more likely to patronize a gasoline/convenience location if they knew it was locally owned and operated.  These new pump toppers will be the new permanent default pump topper, replacing the “We Accept Credit Cards” sign.

·        A Sign of Hope

Another strength for Citgo is our long-term focus on providing help, hope and friendship to those suffering from neuromuscular disease.  The “Symbol of Hope” POP kit will reinforce the contribution Citgo has made to MDA while providing a subtle reminder of the Shamrock promotion.  Since not all locations participate in the Shamrock program, the message is more subliminal with the use of the shamrock visual.

·        Citgo Fleet Rebate Program

A key component of the new Citgo Fleet rebate program is traffic-stopping signage and take-ones at location level.

The POP materials will be installed by Citgo prior to January 9, 2008.

 

MARATHON PETROLEUM COMPANY

 

Marathon is pleased to announce the temporary 0% discount rate on all Marathon Platinum MasterCard from Chase transactions is now permanent.  You will now officially pay no discount fee on the best Co brand card in the business, just like our Proprietary Credit Card.  Together with our customers, we have experienced record sales growth this year with this mutually-beneficial payment product that helps everyone save money.  This program is incentive enough to continue to promote the card to your customers.

 

On June 30, 2010 Marathon Oil Corporation will end system certification of the Gilbarco G-Site point of sale system and will require all locations to replace their G-Site systems by that date.  Reminders will be sent out prior to the end of life date to make sure all dealers are in compliance.

 

EXXON MOBIL

 

ExxonMobil is please to announce that retailers can access the Retailer Promotional Marketing (RPM) portal on their website to order POP signage, custom promotional materials and gift cards.  A representative from ExxonMobil will be contacting you directly to set you up for this exciting program.

 

In early January we will be sending every dealer a tobacco compliance form.  ExxonMobil requires this form to be signed and on file to ensure all dealers are aware of the consequences of selling tobacco products to minors.  If you need any training materials concerning tobacco sales, please contact your Texor representative.  When you receive the letter, please look it over, sign and fax it back to Texor.

 

CONOCOPHILLIPS

 

ConocoPhillips has developed a coaching toolkit called “Fast, Friendly, Safe & Clean…Bring ‘em Back Happy.  This informative tool can be used for you to make sure that your location is in shape to bring customers back again and again.  Details of this program are available by contacting your Texor Representative.

 

You should have received your 1st Quarter National Credit Card Promotion POP signage for the “$25,000 Cash and Gas Giveaway” by now.  Please make sure that you post the signage for this exciting promotion.  It starts on January 1, 2008 and runs through March 31, 2008

 

In early January we will be sending every dealer a tobacco compliance form.  ConocoPhillips requires this form to be signed and on file to ensure all dealers are aware of the consequences of selling tobacco products to minors.  If you need any training materials concerning tobacco sales, please contact your Texor representative.  When you receive the letter, please look it over, sign and fax it back to Texor.